Thursday 15 March 2012
Just like in the Philippines, the competition amongst supermarkets here in the UK is tough. So they all come out with different ways to lure customers to their doors.
One of the promos that I love is Sainsbury's Active Kids vouchers. Their aim is to inspire kids to get more active.
As a customer, you earn a voucher for each £5 spent in store. You can then give these vouchers to nurseries, schools, Scout and Guide groups and sports clubs. They can then redeem these vouchers for a wide range of activity and cooking equipment, sports kit and professional coaching sessions.
They do this every year and we usually donate our vouchers to Poj's nursery. But before we had Poj I used to donate our vouchers to one of the schools here.
It's a great way to give to the community. You are helping them get new toys for the kids, to encourage them to be more active. And you don't even have to do anything apart from make sure that you collect your vouchers after paying for your groceries!
What a great promo, don't you think?
What a great promo, don't you think?
